Helping a Generation to Choose Right. 

CHOICE has been giving unbiased advice to Australian consumers for over 50 years, but their relevance was getting lost on an entire generation.

To help address this we were tasked with creating a TVC to engage this new, younger consumer. 

Our solution was to target one insight that was relevant to Gen Y: too much choice actually makes you unhappy.  

We wanted to show that the real benefit CHOICE provides its’ members is confidence when making purchases, giving them the freedom to think about the more important things, like rainbow-emitting, eagle-winged goats.