How to Cut Through With 360º of Heat. 

As brands struggle to compete for a consumer's attention within busy social media platforms, they need to look at new ways of getting noticed.

To help Sprite cut through the noise in a memorable way, we had people scroll in on an awkward moment on their Facebook feed.

Once we had their attention we took it to the next level by allowing them to view it as a 360° virtual reality experience. Not only did this elevate the awkward heat felt from the moment but it also allowed for an epic and refreshing recovery in the Sprite virtual world.

If the level of engagement and Facebook commentary was anything to go off the VR film was a massive success.

If you're having trouble viewing the video in 360°, view it on Facebook.